It opened with 118,000 album-equivalent units, of which 68,000 were pure sales. The album debuted atop the Billboard 200 chart, becoming Sheeran’s fourth chart-topping album in the United States. It scored the biggest opening week for an album of 2021 in the UK and the biggest since his previous studio album, ÷ both records were broken the following week by ABBA's album Voyage. = debuted at number one in the United Kingdom, selling 139,000 units in its first week, outperforming the rest of the week’s Top 30 combined. On Metacritic, the album has a weighted average score of 59 out of 100 based on 12 reviews, indicating "mixed or average reviews".
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Reception Professional ratings Aggregate scores " Visiting Hours" was released on 19 August 2021 as the sole promotional single.
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Sheeran performed the song for NPR's Tiny Desk Concert series on 26 October. " Overpass Graffiti" was released alongside the album on 29 October 2021 as the third single, and peaked at number 41 on the Billboard Hot 100. "Shivers" reached number 1 on the UK Singles Chart, and number 5 on the Billboard Hot 100. " Shivers" was released on 10 September 2021 as the album's second single. "Bad Habits" reached number 1 on the UK Singles Chart, and number 2 on the Billboard Hot 100. " Bad Habits" was released on 25 June 2021 as the album's lead single. In an interview with Capital FM on 27 June 2021, Sheeran also stated that he would like to see the songs he made for the film Yesterday appear on a repackaged version of the album before he goes on tour for the record. The promotional single " Visiting Hours" was released alongside the announcement. To him, the album was a "really personal record and one that means a lot to me", citing changes in his life, including marriage, the birth of his daughter and experienced losses. He described the album as his " coming-of-age" record.
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On 19 August, he announced the album and its release date of 29 October on his social media accounts. This is going to be an unforgettable moment.”Ĭheck out all the shorts above and below or find the YouTube playlist here.On 18 August 2021, Sheeran said there would be a "big announcement" the following day.
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Ed Sheeran is a storyteller and I am so stoked he is using YouTube Shorts to give his fans an audio and visual preview of his incredibly powerful new album. Lyor Cohen, Global Head Of Music at YouTube, also notes, “From day one, I knew Ed and his music would have a lasting, global impact and that remains true today. I’ve always really enjoyed the music video process, so it was fun to explore a new way of doing that by channeling each song’s theme in a unique way, while also giving you a sneak peek of the album!” Sheeran says of the clips, “I had a really fun day shooting my YouTube Shorts. For example, he gets in an ice bath for “Shivers” while “First Time” is a sweet and romantic clip. This comes as part of a series of YouTube Shorts.Įach of the clips run for somewhere between 14 and 30 seconds, and in them, Sheeran shares some video related to the song. Until then, though, fans must wait, but today, they’ve been given an opportunity to get an early look at the album, as Sheeran has shared snippets of every song from it. In a matter of days, Ed Sheeran’s new album = will be out in the world.